Tuesday, 12 January 2010

Another thought

Back to that conversation with Andy P.

Andy was giving a group of us a feel for his seminar plans over the coming year. One new addition is a guide to using the social network site Twitter. Being aged advisers the big question was 'is it really any use' the answer, of course is a resounding YES. If you want to know more check out the www.businesslinksw.co.uk web site to see where and when Andy is performing over the coming months and get yourself registered on one of his amazing seminars. If you are serious about using the web to promote your business it will be the best investment you have made in a long time.

By the way one lesson I've learned is that you can use Twitter to drive traffic to your blog and the blog to drive traffic to your web site.

It's bin too long and Youtube

My good friend, web guru and colleague Andy Poulton reminded me today that its been a long time since I set fingers to keyboard on this blog. He's dead right of course, there's no point having a one if you are not prepared to do something with it. So this is just a short note to remind all my reader of an important point about social networks.

One of my favourite sites is YouTube. I never cease to be amazed at the scope of information available, and in a format that even I can follow. Recently my son needed some help with his maths A level assignment - an obscure element of calculus. Searching the net provided a lot of help but the explanations left both of us in a quandary. As a last resort we looked at YouTube and low and behold there was a step by step guide. Jonny was the only student in his group to solve the problem, much to his teachers surprise, and got another A in the bag.

My mate Andy P is a great advocate of this tool, as I am, encouraging his clients to use it to supplement their advertising with short 'live' demos of their products. Remember, no matter how well you describe what your product or service there's nothing like showing your prospects what can be achieved by working with you. Next time you are 'on the net' take a quick look at YouTube and search for your types of product or service you may be surprised, even shocked, at what you competitors are doing to promote their businesses. If you can't find what ever it is you do - you could be the first and steal a significant march over the competition.